Upload your song
Add an MP3, WAV, or demo. Selkie listens for energy, rhythm, structure, and emotional shifts.
visual identity, generated by sound
Let music take
another form.
Selkie listens to rhythm, mood, and movement—then turns them into a living visual world for artists still shaping their image.
built for demos, singles, release worlds, and visual experiments
What Selkie does
Your song already has a world inside it.
Selkie turns a track into a cohesive language of color, texture, pacing, and form. It is not a preset pack or a random image generator. It is a visual identity in motion.
Use it to find a direction, tease a release, build a campaign mood, or communicate a feeling before the full brand exists.
How it works
From sound to visual language.
Three simple decisions. One world that keeps changing with the song.
Choose a direction
Pick a visual world and add one line of guidance—soft, electric, blurred, romantic, strange.
Watch it become
Selkie builds an evolving system you can preview, refine, and turn into loops, clips, and release assets.
Made for emerging artists
Build the feeling before the campaign.
Selkie gives unfinished ideas somewhere to live. Test the mood of a song, show collaborators what you mean, or start creating the visual identity for a release before you have a full team.
start with your sound →01
discover a visual language
identity02
create consistent social assets
content03
pitch collaborators with clarity
direction04
build a world around a release
campaignExample worlds
One song. Many possible forms.
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Start with a sound
Create your first Selkie.
Name the release, upload a track, and shape the visual world Selkie will build around it.